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- Marketing Manager at IllumeMarketing and Advertising | Greater Minneapolis-St. Paul Area, USSummaryI have ten years of hands-on experience planning and executing marketing plans in support of strategic growth. My expertise includes the successful quarterbacking of brand identity, re-brands, print, video and digital projects – from conception to completion – that differentiate brands and create lasting client partnerships.
I combine a breadth of client-side and agency experience with an orientation towards service and fun, while solving business problems through strategic design and technology.
Style
Enthusiastic, creative, intuitive, consultative, curious, ambivertedSpecialties: Building and executing strategic and marketing planning, positioning, branding, identity, product launches, and re-brands Fostering best-in-class creative solutions through learning, teaching and collaboration Facilitating decision-making between key stakeholders, cross-functional teams and vendors Synthesizing complex information quickly Companies in transition through mergers/acquisition, turnaround, re-branding, or change management initiativesExperience- May 2012 - PresentMarketing Manager / Illume
- Jun 2010 - Jan 2012Account Supervisor / Kruskopf CoontzEnsured the satisfaction of client relationships by overseeing accounts and providing strategically sound branding and advertising that uncovered the simple truth of who clients are and what they need to be. 3M (Medical Tape; Skin & Wound Care) Ameriprise Financial Cargill (Strategy & Business Development) Columbia Management Fuji Ya I See Me! RJF Agencies Transamerica Retirement Management
- Dec 2006 - Jun 2009Manager, Client Services / Modern ClimateServed as primary point of contact between clients and agency with responsibility for ensuring highly integrated B2B and direct-to-consumer campaigns, re-brands and product launches were on-brand and exceeded expectations within requirements. St. Jude Medical Empi Recovery Sciences The City of Minneapolis - Clean City Minneapolis Styled Simple Harland Clarke/Liberty Enterprises
- Oct 2005 - Nov 2006Marketing Communications Manager / Minnesota Diversified IndustriesRecruited to $40M non-profit to define and strategically communicate value proposition through a re-brand and communications plan consistent with aggressive growth and diversification strategy in support of mission to create jobs for people with disabilities.
- Sept 2000 - Oct 2005Marketing Manager / Manchester CompaniesDeveloped and executed integrated marketing plan to increase turnaround management engagements for companies in distress and build investment banking offering. Executed marketing communication plan for launch of IT consulting firm Nuvolution, including identity, collateral and web design, creation of e-mail marketing and contact databases, press releases, templates, presentations, and maintenance of all materials. AGA Medical Fair Isaac JUUT Salonspa Kids Hair Tiro Industries
Education-
1996 - 2000Loyola College in MarylandBA in Communications, Specializing in Advertising
Activities: Loyola College Swimming -
1998 - 1998Scuola Lorenzo deMedici - The Art Institute of Florence (Fairfield Program)art, history
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1992 - 1996Benilde-St. Margaret's
Additional Information-
Websites:
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Interests:web 2.0, GTD, people, project management, design, travel, writing, photography, music, wine tasting & dining
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Public Photos
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Checkins
- Wally's Famous Roast Beef Sandwiches8120 Penn Ave. S.
- Gyropolis2325 W 90th St
- IKEA8000 IKEA Way
- Lake Waconia Regional Park (Carver County Parks)8170 Paradise Lane
- Lola's Lakehouse318 E Lake St.
- Waconia Theatre101 west 1st St
- Pizza Lucé3200 South Lyndale Ave
- Brian Graham Salon220 Washington Ave N
- Mocha Monkey115 S Olive St
- Waconia Theatre101 west 1st St
- Butcher & the Boar1121 Hennepin Ave
- State Theatre805 Hennepin Ave
- Hazellewood Grill & Tap Room5635 Manitou Rd
- Cafe & Bar Lurcat1624 Harmon Pl.
- The Mustard Seed6055 Highway 212 E
- Barnes & Noble3216 West Lake St
- Yogurt Lab3100 Excelsior Blvd.
- Guild4414 Excelsior Blvd
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Buzz
- My brush with blogging fame
Posted on Wednesday, December 28, 2005 at 11:36AM. Picked up by kottke.org January 4, 2006.
Buzz
Buzzwords compiled (on a spreadsheet, no less) by my niece, the new consultant on a project at a local big-box retailer:
* = never heard before
bold = my favorites- action items
- apples to oranges/apples
- as-is
- at a high level
- at the end of the day…
- bandwidth
- best practice
- big pole in the tent*
- bounce the server*
- build a straw dog*
- business process model
- can you hit the ground running?
- chasing our own tails
- check point
- chinese firedrill
- chinese menu*
- circle back
- circle the wagons
- concentrate on the big rocks*
- connect
- crank out
- crunch time
- decision point
- deck
- delegate
- deliverables
- do another rev of the deliverable
- dog and pony show
- don't boil the ocean*
- dove tailing into that
- downtime
- drain this slide*
- driver
- driving the project
- drop-dead date
- ducks in a row
- due diligence
- email traffic
- EOD
- escalate
- execute
- extra time not burned*
- flesh out
- flush out
- for your review
- forecast
- from a functional standpoint…
- get my arms around it
- get the monkey off my back
- get under the covers
- getting thrown under the bus
- going forward
- going off the deep end
- golden
- go-live date
- grass-roots
- hammer out
- high visibility / raise the visibility
- if you have a few extra cycles, can you…?*
- in terms of
- in the model
- issue log*
- it’s a different slice of turkey*
- key stakeholders
- lambs to the slaughter
- let me take a step back
- let me tell you what I just heard you say…
- let's take this out to the parking lot* [sounds violent?]
- leverage
- light a fire under them
- logistics
- long pole in the tent*
- low hanging fruit
- make sure we're on the same page
- methodology
- on board
- on the bench
- on the same page
- out of pocket
- out of the box
- outstanding issues
- outstanding items
- park that question
- per your request
- ping him/her
- pipeline
- please advise
- proactive
- process/process flow
- punt
- push back on that one
- quick win
- radar
- ramp it up
- reach out
- re-boot
- red/yellow/green
- refine
- reinvigorating
- replicate
- rolling off
- run it up the flagpole*
- run/ran with it
- sanity check
- seeing eye to eye
- send me an octel
- set expectations
- shake out
- shoot him/her an email
- slam dunk
- SME
- soft/hard copy
- step up to the plate
- streamline
- surge*
- synergy
- take the 30,000 foot view
- take this offline
- task at hand
- throw you in the water to see if you can swim
- to-be
- touch base
- transformational change
- up-to-date
- value-add
- value-driven
- verbiage*
- vis-à-vis
- war-room
- wasted effort
- we are off plates and onto platters*
- we can't be spinning our wheels
- what are the risks?
- what's in the pipeline?
- what's on your plate?
- what's the status
- whole other type of animal
- within scope
- work effort
- workflow
See original post and comments here.
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Tweets
- Crafternoon @illumecandles http://t.co/fDjENfNI
- Schmidt's on @goop this week and I'm a smitten kitten http://t.co/QzNv4N5TMay 17, 12 from web Reply, Retweet, Favorite
- Feist Keeps It Small With An Intimate Performance… And Street Dancers http://t.co/7oO1v1NZ via @FastCoCreate
- Check out our Thai Lily Demi Boho on page 198 of June's InStyle http://t.co/3KgFrIyE
- Infographic Confirms It: Advertising People Are Not Normal http://t.co/fKI0Zkpb via @FastCoCreate Shocking!
- Opener @ Lola's Lakehouse http://t.co/eBTAnNa4
- Prep for a picnic for 4,500 - a block from home #fishingopener http://t.co/Tt8esxbO
- Gettin ready for da big opener with @GovMarkDayton @fishwithmatt and @JASully65 - check out our photo contest, tooMay 10, 12 from web Reply, Retweet, Favorite
- Congratulations to the @aigamn 2012 #DesignShow award winners - including @ILLUMEcandles http://t.co/DxcwlIuNMay 07, 12 from web Reply, Retweet, Favorite
- Walden for the morels, natch http://t.co/nkr9GZKh
- Anyone selling @Newportfolkfest tix please help a musichead with her bucket list/life list #newportfolkfestival. Need 2x 2-day passesMay 06, 12 from web Reply, Retweet, Favorite
- Last day of chilling with a bone by the fireplace - tomorrow I'm @ILLUMEcandles http://t.co/983ILUhZ
- You know it was a good night with @kateleahy1 & @flo_tweet when you wake up with marshmallow in your hair #thebutcherandtheboar
- I just unlocked the “City of Lakes” badge on @foursquare! Is that a dove crying? http://t.co/xw0VaFDo
- My Lake Waconia photo was published @swmetromag - 16 days to a very exciting opener http://t.co/ZvYfrt0H
- Apr 25, 12 from web Reply, Retweet, Favorite
- There's a happy dance happening at my haus - I'm listening to MoneyGrabber by Fitz & The Tantrums on Pandora http://t.co/VI4mRAyN #pandora
