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- Marketing Manager at IllumeMarketing and Advertising | Greater Minneapolis-St. Paul Area, USSummary
I have twelve years of hands-on experience planning and executing marketing plans in support of strategic growth. My expertise includes the successful quarterbacking of brand identity, re-brands, print, video and digital projects – from conception to completion – that differentiate brands and create preference.
I combine a breadth of client-side and agency experience with an orientation towards service and fun, while solving business problems through strategic design and technology.
Style
Enthusiastic, creative, intuitive, consultative, curious, ambivertedSpecialties: Building and executing strategic and marketing planning, positioning, branding, identity, campaigns, product launches, and re-brands
Fostering best-in-class creative solutions through learning, teaching and collaboration
Facilitating decision-making between key stakeholders, cross-functional teams and vendors
Synthesizing complex information quickly
Companies in transition through mergers/acquisition, turnaround, re-branding, or change management initiatives
Experience- May 2012 - PresentMarketing Manager / Illume
At ILLUME we find beauty through fragrance. Travelers and seekers, we study culture and color, listen to trend and to instinct, and create signature fragrances and designs.
Develop and lead needs-oriented brand strategy including positioning and messaging that differentiates Illume and builds brand preference
Prepare and manage integrated marketing plan and budget including digital, print, PR, blogger, sampling and tradeshow tactics to bring new products and brands to market and increase market share
Manage B2C and B2B ecommerce sites including content strategy, promotions, email, social, mobile, SEO/SEM, remarketing, Facebook Gifts, affiliate marketing programs with P&L responsibility
Produce print catalogs including conception, art direction, copywriting and print management
Partner with Sales to devise tools, tradeshow presence and collateral that supports wholesale sales force, private label, specialty gift retailers and retail consumers
Collaborate with retailers and cross-functional teams including Creative, Sales, Product Development, Customer Service, Finance and Manufacturing to ensure brand integrity and maximize budget
- Jun 2010 - Jan 2012Account Supervisor / Kruskopf Coontz
Ensured the satisfaction of client relationships by overseeing accounts and providing strategically sound branding and advertising that uncovered the simple truth of who clients are and what they need to be.
3M (Medical Tape; Skin & Wound Care)
Ameriprise Financial
Cargill (Strategy & Business Development)
Columbia Management
Fuji Ya
I See Me!
RJF Agencies
Transamerica Retirement Management - Dec 2006 - Jun 2009Manager, Client Services / Modern Climate
Served as primary point of contact between clients and agency with responsibility for ensuring highly integrated B2B and direct-to-consumer campaigns, re-brands and product launches were on-brand and exceeded expectations within requirements.
St. Jude Medical
Empi Recovery Sciences
The City of Minneapolis - Clean City Minneapolis
Styled Simple
Harland Clarke/Liberty Enterprises - Oct 2005 - Nov 2006Marketing Communications Manager / Minnesota Diversified Industries
Recruited to $40M non-profit to define and strategically communicate value proposition through a re-brand and communications plan consistent with aggressive growth and diversification strategy in support of mission to create jobs for people with disabilities.
- Sept 2000 - Oct 2005Marketing Manager / Manchester Companies
Developed and executed integrated marketing plan to increase turnaround management engagements for companies in distress and build investment banking offering.
Executed marketing communication plan for launch of IT consulting firm Nuvolution, including identity, collateral and web design, creation of e-mail marketing and contact databases, press releases, templates, presentations, and maintenance of all materials.
AGA Medical
Fair Isaac
JUUT Salonspa
Kids Hair
Tiro Industries
Education-
1996 - 2000Loyola College in MarylandBA in Communications, Specializing in Advertising
Activities: Loyola College Swimming -
1998 - 1998Scuola Lorenzo deMedici - The Art Institute of Florence (Fairfield Program)art, history
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1992 - 1996Benilde-St. Margaret'sCollege Prep
Additional Information-
Websites:
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Interests:web 2.0, GTD, people, project management, design, travel, writing, photography, music, wine tasting & dining
